Organizations change when individuals change. The greatest challenges to the implementation of change are the human dynamics that produce resistance.
Overcoming resistance to change - both at the level of the individual and the
organizational level requires a new approach.

Using the J Curve model of change, that he developed, Jerry Jellison explains how managers and leaders can accelerate the change process. By understanding people’s thoughts and feelings at each of the five stages of the J Curve, it is possible to help people over the emotional cliff that produces resistance.

In the face of emotion based resistance, communication and persuasion are insufficient to get people to change. Dr. Jellison has also created a practical set of tools, called Activation, which managers can put to work immediately to
deal with people’s resistance. This bottoms up approach focuses on getting people to take action even though they still have doubts and fears.

Jerry makes his ideas available through his entertaining and practical speeches and books. You can learn more about Jerry’s innovative ideas by exploring the tabs to the left.